BizSugar.com › Social Media › Social Media: Importance of Real-time Customer Conversation

Social media platforms like Twitter, Facebook, and LinkedIn not only provide marketers with an opportunity to stay on-target, but also presses the need for consistency and innovation in their customer management process. A 140-character tweet, or a Facebook post can really help marketers to go directly in-front of their customers with their brand, product or marketing message. This personalized attention really makes it essential for marketers to be very precise, simple and short in their marketing message delivery.