BizSugar.com › Social Media › Social media literacy now essential for senior executives

Every year I see the same experts claiming social media is dead. This typically unleashes a level of online geek rage equivalent to what happens after a cancelled appearance from William Shatner at a Star Trek convention. It's even entertaining to sit back and watch the debate rage on Twitter, LinkedIn and popular news and tech sites.

Social media is not dead – in fact it has grown up and evolved into a business discipline. It has become more important to our business success but also broader in it's application.