BizSugar.com › Social Media › Social media marketing is about building a community, not selling

Social media marketing is evolving quickly and for your company to be successful you must understand the point of it. Much to the disappointment of company executives and sales representatives, social media marketing is about building a community, unlike traditional marketing where one of the main goals is to sell products and services. This most likely isn’t what you learned in school if you hold a marketing degree, but it’s a proven method.