BizSugar.com › Social Media › Social Media Marketing Vs. Traditional Advertising – Where To Begin

Marketing messages are all around us, all the time. We are barraged with images, text, and sounds that are all meant to raise our awareness about an issue or sell us a product or service. Knowing how BIG the marketing world is, it can be hard to get your small business message out there to the right audience. For many small business owners, social media is a great way to market their organization for a cheaper price, but many traditional marketing tactics have their own unique value. How should you balance your marketing efforts in both the traditional and digital spaces?