BizSugar.com › Social Media › Social Media Success Is Harder Than You Think

If you follow the headlines in online marketing, you’ve doubtless heard numerous “gurus” touting that social media marketing is not only effective, but it’s as simple and easy as selecting a good option from WordPress themes and then leaping right in to the world of social media.

You head over to Facebook and make a page, create an account on Twitter and let the sales and success just roll right in. While that might be the mantra being shouted by some, it’s far from the truth. What’s the reality here?