BizSugar.com › Social Media › Social Media: The Journey Begins With You

Great news, your boss has selected you to create and manage the company’s new social media initiatives. Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” and then quickly thereafter “how do I get started?” First off, it is important to note that social media is not synonymous with Twitter or Facebook. According to Duct Tape Marketing, social media is the use of technology combined with social interaction to create or co-create value. Second, similar to any other marketing campaign, you must start by defining your target audience and then setting specific objectives that can be measured.