BizSugar.com › Social Media › Social Media Vs SEO Smackdown - infographic

"Social media and SEO aren't just different, in many ways they're opposites. Social appeals to people. Search engine optimization appeals to a robot. The speed, the reach, the measurement and the content that performs well are all very different.

Knowing the difference will help you decide what content to promote in which channel, how to spend your time, and where to set expectations."