Study Shows Social Does Drive Sales

Posted by Rieva Lesonsky under Social Media
From http://forum.web.com 4075 days ago

If your small business uses social media for marketing, you know it’s easy to track things like “likes,” follows and retweets. Less clear-cut, however, is how a

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Written by HeatherStone
4074 days ago

Hi Rieva,

Looks like this study explodes a pretty big myth...again! I'm wondering, from your own insights. Do you think the kind of product or service makes a difference? Does social drive sales more effectively for some businesses than for others? If so, how do you go about determining whether your product, service or brand is a good fit? Is there a way to determine whether your social efforts would be better spent simply raising brand awareness or actively trying to drive sales? Love if you could share your thoughts with the whole BizSugar community.

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