A few weeks ago one of my Twitter followers sent me an email by contacting my company's Web site, www.1to1.com. It was a message I had not expected, from someone I didn't know at all, but it prompted me to engage in a kind of experiment in Twitterquette. Basically, the sender said he had decided to stop following me. Even though he often retweeted me and frequently named me as someone to follow on Follow Fridays, I had never once acknowledged him with a thank you, a shout-out, or so much as a how-do-you-do, and so he had concluded I was just using Twitter as a loudspeaker and not trying to engage people in any kind of dialogue.

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Share your small business tips with the community!