BizSugar.com › Social Media › *That* Toyota ad: The Creepy Calamity « Ideas in Motion

The whole web is crossing off tabs in disgust and sending out complaining tweets over the outrageous Toyota ad that is the winner of the Clever Film Competition. It involves a young boy and a girl’s father laughing about the ‘good pounding’ his daughter will get later and how the boy will ‘have her on her back early.’ Far from being clever, the public have shown outrage and disgust over such a grimy ad. The advert was produced and directed by Play TV, based in Brisbane. It was selected by the competition jury (whose members haven’t been revealed) from ten other finalists in the competition. The jury was ashamedly made up of Saatchi & Saatchi staff, Toyota representatives and other members of the Yaris target demographic market. I think most of the public agree with Lee Hopkins that “the idea of ‘telling it like it really is’ is NOT ‘cutting edge funny’. Maaan.”