There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs.

The 4 Characteristics of Marketing Metrics: Behavior-Based, Integrated, Optimizable, Comparable. Do you agree?

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!