The anatomy of a blog post

Posted by jonnyross under Social Media
From https://www.jonnyross.com 3412 days ago

Last week the Jonny Ross Consultancy team ran a content and linkbuilding strategy workshop with one of our clients. They were a delight to work with as they were already doing so much right – they just wanted to take some time out to come up with some new ideas and polish their campaigns to ensure they were getting the most out of their content.

One of the things they asked about was how a blog should be structured. We asked what they were doing already and they gave us an instruction sheet called ‘Anatomy of a blog post’ – I love this! Every member of their team is given one of these sheets to inform their blog content writing. We reviewed the sheet and gave them some more detailed information, eg how Google analyses content to make ranking decisions.

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