The Anatomy of an Editorial Calendar: How to Get the Most Out of Your Content

Posted by jonnyross under Social Media
From http://fitsmallbusiness.com 3321 days ago
Made Hot by: MarketWiz on October 7, 2015 1:14 pm

‘Content is king’. Although this phrase can come across as a bit cliché, it is largely true. Brilliantly-written, targeted, and engaging content can really make your small business website stand out from the crowd.

That’s why it is crucial for you to carefully plan your blog and social media content for your site. It will save you time, improve site creativity and effectiveness, increase your reach and engagement, boost your SEO, and allow you to effectively target high-traffic keywords. What does this all mean? It means more customers and more conversions.

- See more at: http://fitsmallbusiness.com/editorial-calendar/#sthash.1lVX5Psg.dpuf

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by bockmary7
3318 days ago

You made some very valid points. I am too using editorial calendars for effectively plan my content strategy.

- 0 +

Written by lyceum
3319 days ago

Jonny: Thanks for the input. It is interesting to see that regular spreadsheet is often used for this kind of workflow.

- 0 +

Written by lyceum
3319 days ago

Jonny: Do you have a special editorial calendar program / app? I am still figuring out (after 13+ years of blogging) on how to create an content creation calendar on a regular basis... ;)

- 0 +

Written by jonnyross
3319 days ago

Hi, Actually we just have a quartely brainstorm and dump into excel, we then have an excel sheet that have the full editorial calendar in it, including headings like

audience

who is writing

date it needs to be complete

type of content

title

keywords

notes

resources

cta

etc etc

- 0 +

Written by HeatherStone
3321 days ago

Hi Jonny,

In point no. 2, could you talk more about the difference between content that simply generates high traffic and content that generates relevant traffic. I think this is a very important part of the equation.

- 0 +

Written by jonnyross
3319 days ago

Hi Heather,

yes totally and thank you for raising this, relevant traffic might be content / links on instagram or twitter, compared to high traffic with SEO benefits from content/links on a high PR website.

ultimately business owners are not looking to be at the top of google they are looking for the till to ring!

Jonny

- 0 +