BizSugar.com › Social Media › The B2B primer on Google+ (Part 1)

Google+ turned three a few months ago. Once deemed a pale copy of Facebook, the platform has grown by leaps and bounds and is now part of the major seven which include Facebook, Twitter, and LinkedIn.

While many B2C companies have jumped on the bandwagon, the same cannot be said of the B2B segment. One of the reasons is the widespread view that Google+ is ‘walking dead’. So, why should brands invest their time and efforts into another social network?