BizSugar.com › Social Media › The Importance of Blogging in Your Business

Blogging can be one of the easiest and most effective ways to promote your business, because it serves a number of different purposes. Basically, you blog to “win search” (to rank high in search engine results) and to demonstrate your expertise and credibility in a specific industry. Best of all, you can write about the issues that you’re facing, your industry is facing, your customers are facing, etc. By sharing all of this knowledge, you can demonstrate the breadth and depth of your knowledge, which demonstrates to your readers that you truly know what you’re doing.