BizSugar.com › Social Media › The Inside Source Gives eBay New Life in Content Marketing

Content marketing is more than just blogging about the services your brand provides, or the products you produce. You need to create compelling content that actually appeals to and resonates with your target audience — something that they will want to turn to on a weekly or, even, daily basis. Over the past year or so, eBay has revamped its image to include discount offers from notable fashion brands, a partnership with Rue La La, a new fashion-focused app, and a new Pinterest-inspired appearance — turning it into a true fashion hub. This new focus has presented an excellent content marketing opportunity for eBay, and it’s being realized with The Inside Source.