BizSugar.com › Social Media › The Link Between Identity And Social Content Sharing - #infographic

Social scientists have found that content sharing has become an important part of how people form their identities. So how can you leverage this to create content that is in-line with your brand's identity and your consumer's identity?

Take a look this infographic, created by frac.tl team, and learn how identity theory can help you create more engaging, highly-shared content.