The Problem With Social Media

Posted by follis under Social Media
From http://smallbiztrends.com 4190 days ago
Made Hot by: sophia2 on May 29, 2013 3:10 pm

Despite the hype, many small business owners are having a hard time justifying the expense of a social media marketing effort – and for good reasons. For one, it’s hard to be certain what a social media marketing effort even means. Talk to four social media experts and there’s a good chance you’ll get four answers. Assuming you get an answer you like, it’s then hard to interpret the results.

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Written by lyceum
4186 days ago

I don’t see the problem with social media, I see the opportunity! Last week we had the last study social media circle (Got a Mac user group, Gothenburg, Sweden) for the season and we looked at future trends and discussed how much social media has enriched our lives. My take on the so called problematization of social media by the mainstream media, is that they “honeymoon period” is over for new media.

Here is Gothenburg we now have a case in court called “Instagram case” with two teenagers that used Instagram for spreading rumors and “immodest” pictures. The whole thing turned into a mob frenzy with plenty of kids running around in the central of the city, destroying stuff and fighting. The mainstream media blamed the incidence on Instagram and had several articles on the bad things with social media.

First mainstream thought social media was a fad, then they got curious and wrote pieces about it and now they are creating stories on how bad it is. Next phase will be an acceptation of new media and it will be a natural way of conducting business. Many of the old media companies have invested plenty of money in new media ventures. They are afraid of the costly newspaper distribution supply chain and the decreased interest in reading only the paper version of the news.

For the record: I am a social media evangelist and I want to spread better ideas regarding business philosophy and new media. I have had presentations on the opportunities and threats with social media and could help organizations with figuring out their strengths and weaknesses then it comes to conversational marketing and ask the tough “why” question…

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Written by lyceum
4186 days ago

Anita: I am curios to learn more about your fine art days. I have friends in California, owning a gallery (Quent Cordair). It is funny that you mention the building sign. Yesterday I went to a BNI meeting and one of the participants owned a sign business. His 10-minute presentation explained the importance of his knowledge in a context. It was a real eye-opener to learn about his special skills. Marketing should be taken in a context ("is Queen" - Gary Vaynerchuck) and that includes traditional media, social media, and an integrated business philosophy through the whole organization or if it is a solo entrepreneur, a mind and body integration.

I am so glad that Small Business Trends is on the "internets"... You are learning great stuff all the time and you could continue the conversation in many ways. This is SOCIAL in the true sense!

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Written by frankstrong
4188 days ago

I don't really see it as a problem -- social media is work. It takes a lot of effort. It's the people hoping for a silver bullet that are disappointed, because there's plenty of tangible evidence that we can drive results.

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Written by lyceum
4186 days ago

I agree with your view. Social media is plenty of work. I have been blogging and using social media for 11 years, and I am still learning! ;)

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