BizSugar.com › Social Media › The Pros and Cons of Cross-Posting on Social Media

As a business, using social media is a great way to connect to your audience. You can show the world what you’re currently working on, show off your latest products, and respond to burning questions.

One problem with social media is it can be very time consuming. You want to keep up with the competition and consistently post, so we look for shortcuts. One shortcut is cross-posting. Create one post and share it to all your social media accounts simultaneously.