BizSugar.com › Social Media › The Retailer's Guide to March Madness - Promotions

Promotions, while always a popular and effective way to increase traffic and followers for businesses, works even better in the context of March Madness. The overarching emotion of the holiday is one of competitiveness, so contests and sweepstakes that plays off on that competitive nature could resonate with followers. When it comes to past March Madness promotions, there are have been many big-name efforts.