BizSugar.com › Social Media › The rise of the GIF in social media - Forever Digital

GIF basically means Graphics Interchange Format, but that crazy jargon nonsense doesn’t explain it to the general public. A GIF is a type of image people post online that consists of animated frames, like an extremely short movie with no sound that constantly loops.

I have always pronounced it GIF but in light of a bit research on the subject I’ve discovered it is actually pronounced JIF as the acronym has a soft “g” sound.

Who knew? Not me.