BizSugar.com › Social Media › The Shadowban—What Is It and How To Avoid It On Social Media

If you’ve spent any time on social media, you’ve probably heard of the term “shadowban.” But what is a shadowban, really? In short, a shadowban is when a social media platform hides or deprioritizes a user from its site without that user’s knowledge.

Usually, the user only finds out about the shadowban after trying to post content and realizing that no one can see it. The most popular include a shadowban on Twitter and a shadowban on Instagram networks.