BizSugar.com › Social Media › The Social Business: Highlights from the Sprout Social Index - #infographic

"Customers are increasingly turning to social media as their first point of contact when they want to talk to brands – whether they want to provide feedback, lodge a complaint, or need an answer about their product.

The latest edition of The Sprout Social Index explores that ever-evolving dialogue between brand and their customers and uncovers a few (sometimes troubling) surprises along the ways."