How do you convert your investment in social media into an economic return for your company? Put differently, now that you have a community of interested parties talking about your brand or product, how do you turn that into new revenue?
Many companies use rewards for customer referrals. Those same companies have often wondered whether these initiatives generate incremental sales, or simply pull ahead business they would have gotten anyway.
A new research study provides several important answers. Come get the top-lines from the abstract and an offer to receive the findings. You will be surprised at what you learn.
Come visit http://ideationz.wordpress.com for the latest in thought leadership. It's all about driving change, and, as always, it is always 100% ad free content.
Thanks a ton,
Rick S. Pulito
The True Value of Word-Of-Mouth Marketing….
Posted by RickPulito under Social MediaFrom http://ideationz.wordpress.com 5228 days ago
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