BizSugar.com › Social Media › The Ultimate Guide to Facebook Engagement in 2017

Let’s take a step back for a moment and discuss why you might want to drive traffic away from Facebook to your own site. The primary argument for doing so, as initially described by John Batelle, and well-summarized by Joe Pulizzi is that any audience you gather on social networks is being “rented” or borrowed from the social network. Those networks can make it harder or easier for you to connect with your followers, as exhibited by the increasing difficulty to “reach” people organically.