BizSugar.com › Social Media › The value and power of social media to a brand\'s identity

Marketing has had one of the biggest phenomena’s take over its world with the power of social media and how it can make or break a brand in a matter of seconds. However, what some people tend to forget is social media marketing is not free. Yes the set-up of an account is costs nothing, but running an effective campaign that turns strangers into followers, followers into customers and customers into salespeople comes with its expenses.

The power of social media across all platforms is quite an exciting yet scary thought with millions of users everyday expressing opinions, reviewing a product or service they have received. While running a campaign can involve the costs of staff, advertising and all other external costs, do the benefits of social media really outweigh the costs?