BizSugar.com › Social Media › Topic Clusters: The Impact Internal Links Have on Your SEO

Google thinks internal links are important: Where you link within your own website is an important part of the SEO formula because it shows what your site cares about, and where it tries to guide visitors. Too many internal links is cause for losses in page ranking these days, as Google doesn't like to see any site try to artificially control its links or where people go – it also doesn't seem to care for sites that give special preference for internal links within content.