BizSugar.com › Social Media › Tweet like Kanye: 3 Lessons for Brand Personification on Twitter

Kanye’s rambunctious rants and ramblings present more of a learning opportunity than anticipated. Brands just treading into social media waters, or even those that may have existed (though not engaged), may feel lost as to who they truly are. They might be missing that one thing that defines them or makes them stand out of the bunch.
Behold, 3 unexpected brand personification lessons from Yeezus: