BizSugar.com › Social Media › Twitter Promoted Tweets to Enter User Streams

If you’ve seen The Social Network you may remember an exchange between Eduardo Saverin and Mark Zuckerberg about monetizing the site. Eduardo believes that it’s time to start generating some revenue and Mark replies, “The Facebook is cool and if we start installing pop-ups for Mountain Dew it’s not gonna be cool.” Who knows if this exact exchange even took place, but what we do know is that Mark changed his mind. While Facebook users might not see pop-up ads for Mountain Dew they are certainly inundated with advertisements, sometimes without even realizing it. That’s just how smart (sneaky?) Mark and his staff over at Facebook are.