BizSugar.com › Social Media › Twitter Should Not be a Last Resort for Your Customer Service Department

I find that Twitter is slowly becoming a “last resort” for consumers who are having issues with businesses and cannot get them resolved through the normal means of phoning or emailing customer support. We’ve seen it time and time again, made famous by @Dooce and the Maytag washing machine incident, but repeated by many others, including myself which I documented in my how to deal with angry customers on Twitter post, that a tweet is the most direct and quickest way of getting out your message to the world in realtime when all else fails. As Twitter membership grew by almost 40% in the last 4 months alone, and more users begin to appreciate its convenience, one can only imagine that this trend of tweeting as a last resort will continue to rise.

Because of this, Twitter should not be a last resort for your Customer Service department. Opening up an account to support your customers on Twitter is a natural evolution. Here’s why: