BizSugar.com › Social Media › Twitter\'s Character Count Changes Live in Sprout

Marketers and publishers know that expressing yourself within a confined word count is challenging. And, as the social communication landscape has evolved, many brands have turned to multimedia content—like GIFs and images—to express emotion, add personality and engage with their audiences both when composing messages and replying. For the past decade, Twitter’s 140 character limit has challenged brands and people to communicate and express themselves in new, creative ways.