BizSugar.com › Social Media › Using YouTube as an Engagement Tool

After watching HootSuite University's video, Building a Powerful Community on YouTube with Ryan Nugent, I realize that's just the beginning - and that I've been looking at it all wrong. Instead, it's what comes before and after publication that really makes YouTube a social tool, and ultimately, an engagement tool for your business.

Below, I would like to not only share two of Ryan's tips with you, but also add a few examples of how you can apply them to your lead gen efforts. Hopefully, like me, you'll have a social "awakening."