BizSugar.com › Social Media › [Video] How to Use Facebook\\\'s NEW Audience Optimization for Targeting Posts

Facebook Audience Optimization is the new replacement for its predecessor, Interest Targeting. This update was designed to help Facebook understand, categorize, and distribute the type of content you share from your Page and deliver it to the timelines of your preferred fans and potentially other users.

Basically, Facebook is looking for your additional input when posting content to your Page to help its News Feed algorithm. Fun!