BizSugar.com › Social Media › What Makes Something Go Viral [podcast]

From John Jantsch's podcast show:

We don’t always think of something that’s contagious as such a good thing. When it comes to marketing these days, however, it’s a very good thing. Getting something catch on or “go viral” is one of the most powerful forms of marketing.

One of the biggest goals of marketing today is to create marketing and messages that people want to share.

There is one school of thought that suggests getting something to go viral is mostly pure luck and a waste of one’s time, but as best-selling author and Warton School Professor, Jonah Berger found, there is an art and science to what makes things catch on.