BizSugar.com › Social Media › What's Going On With Facebook? - My Best Guess On Making It Work

last month has seen a massive change in the edgerank algorithm, this is the formula that decides which of your posts are shown to the people who like your page, posts are reaching fewer people than ever before. It’s not just a slight change, page views are plummeting across the board and it really is going to change the way we as small businesses use Facebook in the future.

Facebook aren’t going to tell us the exact details of how edgerank is calculated but we can make some guesstimates. And that’s what I’m going to do, I’m going to guess how it works and offer some suggestions on how to use it to it’s best advantage.