In a comment to my post last week on steps to making your way in social media, a reader on BizSugar asked, “Hi Rachel, So what would be your top tip for choosing the right social media channel/channels for your business? "
This is a great question – and something that I’ve been meaning to re-visit for some time. I’m including my response to her as well as a little word of caution!






Comments


Written by lyceum
3166 days ago

Rachel: Thanks for mentioning BizSugar and Heather's question in your blog post. I am all for creating your core channel (or I prefer to say your platform / hub) and the test it out for some time. I think you should have your own blog and then you could have different satellites / outposts in cyberspace.

Ask yourself: do you know where your potential customers are and what's your main "why" with your social media activities.



Written by centralpawebster
3166 days ago

Absolutely. This is why we evaluate the efforts with a comprehensive report every quarter. Then, we can make shifts if necessary.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!