BizSugar.com › Social Media › Why Builders Don’t use Instagram

Let me start by saying that I know that some builders do use Instagram! We’ll come back to this point later.

I wanted to begin by picking up where we left off last time in my Does Investment in Social Retail Really Pay for SMEs? blog discussing the use of social media for increasing e-commerce sales.

More than 66% of adults are connected to one or more social media platforms.

Having established that social sharing and interactivity opportunities on (or linking to) e-commerce sites can increase sales, if the social media strategy is