Why Hugging Your Haters Matters, and How to Do It

Posted by stillwagon428 under Social Media
From http://smallbiztrends.com 3111 days ago
Made Hot by: advertglobal on May 12, 2016 12:48 pm

Your customer experience should be transparent, direct, and social. It should be proactive and reactive, and you should engage with everyone, regardless of the types of insights they share. That’s the premise behind recently-released book, Hug Your Haters, by Jay Baer, who has provided data-backed metrics to support the reasoning that it helps to engage with your customers.

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Comments

Written by Jaynorth
3107 days ago

It is true that proactive & transparent approach does helps a lot in winning back a customer. Since negative reaction & vibes needs to be erased, where every important need to be given to the customer's comfort & feel good factor,these approach is required in this competitive scenario.

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Written by lyceum
3108 days ago

I wouldn't "hug my haters," but I understand the importance of constructive feedback. I will check out Jay Baer's new book. Did you listen to Chris Brogan's interview with J.B?

Your post is a great base for creating a new media policy that could become integrated with the general way of communication throughout an organization.

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