Have you noticed lately (in the last month or two) that you are no longer seeing posts from some of the business pages you have liked? I just checked this the other night on a couple of pages that I have liked (and people too). Facebook was great for me to keep up with all of the latest Social Media updates as they were all streamed to me. Pages such as Mashable, Hubspot, The Next Web, and Social Media Examiner to name a few. Now I no longer see their updates in the news feed even though I have liked their page. A post by mashable the other night was posted 20 minutes prior to me looking at their page and it never appeared in my news feed at all.
Why I'm Straying Away From Facebook
Posted by
mattmassaro under Social Media
From http://northsandiego.org 4402 days ago
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Comments
4402 days ago
I definitely agree with you, especially on this point: "It’s not a fair platform at all anymore and favors the bigger players with bigger budgets."
But, I think we have to remember that FB, from the start, was never really intended at a business platform. Though timeline may be absolutely annoying for businesses, it's actually a cool feature IMO for FB users.
And, yes, they are looking for ways to earn money off their users, but every company has to do that to keep running.
I think the main point for smaller companies to remember is that if they really want to be successful on FB, then it will no longer work to simply throw money into it. You have to make an effort on actual engagement, in other words, try a personal approach.