Why Red Bull Uses Social Media to Get New Customers (Instead of Only Advertising)

Posted by FixCourse under Social Media
From http://socialmediatoday.com 4581 days ago
Made Hot by: James John on April 22, 2012 3:46 am

Everyone knows that companies are now in the media business. But few actually live up to the hype. Here's why Red Bull uses social media to get new customers (instead of only relying on advertising).

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Comments

Written by HeatherStone
4581 days ago

What Red Bull is doing is a great example of good modern business sense. What's difficult is doing it on a bootstrapped budget. Yes, all of the blogging, social media, and SEO can be done by the business owner, however if your business doesn't directly involve these outlets, DIY-ing it can sap time from growing the nuts and bolts of your core business. This, of course, provides a great opportunity for other businesses who provide such services.

In any case, it's a great strategy. Thanks for the post!

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Written by FixCourse
4578 days ago

Thanks Heather! Glad you enjoyed it! :)

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