Why Smart Companies Hire Social Media Experts & You Should Too

Posted by marygreencny under Social Media
From http://socialmediafuze.com 4159 days ago

Smart companies need social media experts, these are the real reasons why, and what all small businesses can do, to get started.

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Comments

Written by HeatherStone
4158 days ago

Hi Mary,

Sadly, even big companies are missing the boat on social media. The thing is, you're right, it's not something that you can pay some college student 8 bucks an hour to do well. Usually the social media person wears multiple hats, is the community manager and is charged with the task of building not just a buzz but a community...building traffic, engagement, and not just on the social pages, but on the company's primary blog/site. And many SMBs know they need this to take their businesses to the next level, but just can't afford an expert to do it right. That's a sad fact, but true. So they muddle through as best they can. And, because they don't really know how to measure the ROI of their social, they don't make it a priority.

And let's face it, social media can sometimes seem like smoke and mirrors...icing on the cake to someone unfamiliar with it's power to influence.

I'm interested to see if it will become an absolute priority to all businesses before it evolves or peters out...

Great post Mary, thanks for sharing it with the BizSugar community!

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Written by marygreencny
4158 days ago

I've read that social media managers are 'dead', I've also read that SEO is 'dead'. It's ridiculous, social media is still growing and is not declining. I think people write things like that for the buzz.

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