“Did you see this big company with a million followers on Twitter? I wish that would happen to me!”
“Yes, it’s a huge number. But what would you do with that huge audience?”
“That would open so many doors for me!”
“Doors to what?”
“I don’t know. That would encourage people to check out my work, I guess.”
Why your small business has an advantage over large competitors
Posted by
cendrinemedia under Social Media
From http://socialmediaslant.com 3815 days ago
Made Hot by: Webdev1 on May 30, 2014 11:05 pm
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Comments
3815 days ago
Even big brands have often gotten there slowly one customer (or at least one large clump of customers) at a time. Only when we see big brands implode does it become apparent how fragile their relationship with their customer base (or, more likely, many different customer bases) truly were. So, not only would you have no idea what to do with such a huge fan base, if you had it, you literally wouldn't know how to maintain it. You don't share that brand's institutional experience or history. And they don't share your personal experience with your smaller, but often just as loyal, following. Don't wish for something you haven't built. You might find the cost of maintenance far outweighs the rewards.
3801 days ago