BizSugar.com › Social Media › Why Your Social Media Person Should be a Trained Spokesperson

Here’s the deal, companies develop personalities just like people. Since this is football season and I’m a big football fan, lets take NFL football teams as an example. Go COWBOYS!! Just sayin… So Anyway… Each team has a personality and most owners recognize this. You can even look to the owners to see the personality type. The teams are careful on who they draft to fit the chemistry of their current team and image. Think about the Pittsburg Steelers, blue collar town, blue collar team…blue collar quarterback. Green Bay Packers, same thing, New England Patriots and Dallas Cowboys, more white collar teams, Tom Brady and Tony Romo are for the most part white collar quarterbacks. There are plenty of examples! However, this isn’t ALWAYS the case, but the ones that see it and get it, use it and succeed. Look at the teams I just named…very successful “companies”. They just happen to be NFL Football teams.