BizSugar.com › Social Media › You Don’t Own Your Social Profiles

Every now and then I come across a blog post or article recommending that website owner ditch their company website in favor of their Facebook profile page. The argument is that Facebook is really the driving force behind your consumers’ online actions, so why waste your time on a website when your audience is always hanging out on social networks? While having a Facebook, Twitter, LinkedIn (for B2B businesses) and Google+ account is incredibly important, site owners can’t rely on their social profiles to keep their online brand alive. The main reason—you don’t really own your social profiles.