Let's be honest, social is a quick moving game. Here are 3 oddball platforms with major potential in 2016 - how would you put them to use for your brand?





Comments


Written by lyceum
3214 days ago

Brandon: Thanks for your input. I will check out Peach and you have give some food for thought regarding Snapchat.



Written by lyceum
3215 days ago

Brandon: Welcome to BizSugar! I haven't been able to figure out Snapchat! ;) I will use Periscope for live recordings / behind the scenes clips for my podcast show. I will check out Peach. It sounds peachy! ;) Talking about specialized platforms, is Path still around?



Written by Brandon Landis
3215 days ago

Cheers for the welcome! The important thing to wrap your head around with Snapchat is to create compelling 'stories' with some continuity, rather than worrying about the 1 to X photo messaging app many see it as. Think of it like today's most effective micro video blogging platform! Peach is interesting; as mentioned in the article, I reckon it might fizzle out a bit but then experience a resurgence if it can specialize a bit more... that said, it's still fun for their reversing video nonsense (add me as @Petravita for some goofy examples). As for Path, I never used path so I can't intelligently weigh in on it! -B



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