BizSugar.com › Strategy › #44: The Secrets to Building a More Strategic, Valuable Blog

To a large extent, blogs are living, breathing things. They’re a place for you to record the day-in-the-life of your brand, to explore new possibilities and take the occasional look back to see how far you’ve come. This is precisely what makes your blog the primary place where brand loyalty is fostered. Your posts allow your audience to come along with you and experience the development of your brand as it happens. Ideally, your blog is your audience’s closest connection to you.