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Your Brand is Not—

Posted by smallbizbee under Strategy
From http://smallbizbee.com 5828 days ago
Made Hot by: LHSOrg on December 9, 2008 2:50 am

What is your brand? Let's start with what it is not:

Your brand is not your logo
Your brand is not your identity
Your brand is not what you sell
Your brand is not what you say it is

So what is your brand then? Read on to find out...

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Comments

Written by JohnH
5827 days ago

Good presentation on the branding issue.

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