BizSugar.com › Strategy › A Framework for Thinking About Local Search Campaigns

Despite not having a panel of its own at SMX Advanced this year (maybe next year, Danny?), it seems to me that Local Search is coming of age right before our eyes. Local has now reached a level of prominence where it's time for SEO companies (and large, location-sensitive companies who do their search marketing in-house) to truly start thinking about Local as its own search division, deserving of its own strategy, budget, and human resources.