BizSugar.com › Strategy › Best Practices for Building an On-Demand Content Strategy

We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time.

To deal with this new reality, you must have an effective on-demand content strategy that puts your content in a buyer’s hands quickly and easily. Content is king, but only if people can find it.