Black Sheep Branding: How to stand out from the flock

Posted by ivanpw under Strategy
From http://www.bizpenguin.com 4218 days ago
Made Hot by: AmyJordan on May 10, 2013 6:38 pm

In an age where there are hundreds of choices available, your brand must be about what makes you different. Be the black sheep!

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Comments

Written by tiroberts
4216 days ago

First off, I love the title of this piece. Standing out from the crowd is really important, especially in a saturated and competitive niche. I find that the best way to do that is to be as original and unique as possible. Of course, no ones content ideas is completely unique but the content can be just by infusing your own unique personality into it. Thanks for sharing this with us. Looking more to seeing more from you. :)

Ti

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Written by HeatherStone
4218 days ago

Hi Dawn,

Interesting use of "black sheep" here, a term that usually has a negative connotation. I'd say having a brand that makes your product or service stand out is just about mandatory these days. Any other kind of brand is likely to get your company ignored. Thanks for sharing this with the BizSugar community.

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